Ethos, Pathos, and Logos

I liked that this section went in depth on how to appeal to audiences with ethos, pathos, and logos. These are three key points in making arguments and persuading people so I think it is helpful. One of the most important things to do when writing is to determine your audience so you know what appeals to use to make the best argument you can. Sometimes when trying to persuade readers to donate to a humanitarian cause, using pathos, an emotional appeal, is more effective (33, 42). It seems to me that pathos is the most powerful of the three appeals. If a writer can evoke very strong emotions within a reader and then use ethos and logos to add a credible and logical basis for those emotions, they have created a very successful argument.  
Work Cited

Lunsford, Andrea A., and John J. Ruszkiewicz. Everything's an Argument. Bedford/St. Martin: Boston, 2010. Print